CITI POND
Every year, Citi transforms Bryant Park into a Winter Wonderland: Citi Pond. The complete redesign of the park includes an Olympic-sized ice skating rink and holiday shopping from local vendors. With the Rockefeller Center ice rink only blocks away and always over-stuffed with tourists, we created the 2012-2013 Citi Pond season just for New Yorkers.
THE CITI POND SNOW GLOBE
In 2013, we elevated the Citi Pond experience with groundbreaking technology and brought New Yorkers the Citi Snow Globe. We created a life-sized snow globe installation using a combination of 120° camera array, instant video delivery, and a custom iPad app.
A couple of my personal favorites:
THE RESULTS
- 1200+ snow globe videos created
- 25 million earned views
- Creativity-Online
- Ad Age coverage
THE ENVIRONMENT
TAXI TV: